Write a Book for Your Small Business and Publish It On Your Website

The entire aim of your a course in miracles is to inform your prospective readers. By informing, you build trust. When people trust you, they will hire you or buy your product(s) when needed.

How to choose which format to publish your book?

For my first 2 books I made them available only as a download PDF (for free) plus mailed out a self-published hard copy. All requests required that my prospective customers sign up for my newsletter (called an opt-in form). It was interesting – one of my books was requested often, but another one much less so.

The book that was not widely requested, I decided to publish it entirely on the website entirely. That book published entirely online now receives a good number of views – so I assume it contributes to that website’s high conversion rate.

You’ll have to test your offerings. However, if you decide to publish your book entirely online in a series of web pages, be committed to that format. That is a lot of content (great for search engine optimization), but if you remove it, you remove a lot of great content which could hurt your SEO.

I know the marketing community is big about getting people to sign up through a form requesting your book which adds them to your e-mail list, but sometimes, publishing your book entirely online in a series of web pages can have a better result by building credibility. The key is that your prospective customers read your book so that you build trust and credibility. It’s a strategic decision.

At the end of the day, it’s better to have a book regardless of how you offer it, than no book at all.

One final note about offering your book through having your prospective customers sign up for your e-mail list. I’ve found that offering free mini-reports addressing a specific problem to be more effective than offering an entire book.

Print publications continue to discontinue running book reviews and are even going out of business as more and more readers turn to the Internet to get their information. In the past, advertising in print publications covered the cost of book reviews, but today, authors generally have to pay for publicity packages to receive book reviews, or give a nominal fee to compensate the reviewer for his or her time.

The result is that people can make money off writing book reviews, and some so-called reviewers are doing so without actually reading the books. Why would anyone write a fake book review? Because it takes many hours to read a book, and the more book reviews you can write, the more money you can make, so why not just save time by not reading the books and instead just write the reviews and collect the payments so you can make more money. Trust me; this situation happens all the time.

Other reviewers do not charge for reviews but they request multiple copies of books. Why do they need multiple copies when they don’t read those books? So they can resell them online and make more money while writing fake reviews.

But won’t people catch on to these fake reviews? Yes, most people should, but not everyone does. Most of these fake reviewers consist of the so-called reviewer copying and paraphrasing what’s on the back cover and then adding some flowery caveat like “This book is a must-read for its thrilling action” or “An enjoyable and moving love story you won’t want to miss” to make it look like the reviewer actually read the book. Of course, whether the book is thrilling or enjoyable or not, the reviewer has no idea-he may not even have cracked open the book.

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