With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited acim and easy way. Whether you’ve just published a book or have a book that isn’t selling, now is the time to get to it; start marketing today! This article will provide you with easy, free, and cheap book marketing, promotion and publicity tips to get you headed in the right direction fast.
Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up. Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. Make sure your press release spells out the ‘who, what, where, when, and why.’
Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book. Mail a press release to all the trade journals in your field over and over again; you can use the same release. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book.
Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Don’t underestimate the value of a good press release for making book sales.
Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website.
Contact non-bookstore booksellers and offer to leave books on consignment. Be your own publicist and send a press release along with a review copy of your book to publications in your book’s genre and to book review magazines. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page.
Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. Every day it’s important to focus on a variety of marketing approaches.
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